All the best bits of the Peninsula VineHop Festival are coming to The Briars this March, in the first ever Pop-up VineHop. Taking place on Saturday 13 March, Pop-up VineHop remains focused on celebrating Mornington Peninsula’s incredible variety of wines, spirits, craft beers and ciders.
“After the impact of 2020 on small businesses, events and tourism, we’re thrilled to be able to bring together and showcase an impressive collection of Peninsula-based producers, said Lisa MacGregor, VineHop founder.
“Pop-up VineHop will be everything people love about the Peninsula VineHop Festival – great wine, beer, spirit and cider brands, live music, DJs and foods trucks. Only this time, we’ve removed the buses so it’s all in one location,” said Lisa.
“Moving between locations during the day is what makes VineHop so unique. So we’ve tried to recreate that experience in one location. There will be four different precincts, each themed according to the usual location of the drink brands in that precinct. People will walk between the four precincts during the day, as if they were four stops on a winery or brewery tour,” said Lisa.
“We have many brands that have been part of VineHop since the first event in 2017 – including Red Hill Estate, Dromana Estate, Red Hill Brewery and Merricks General Wine Store. And we’re thrilled to welcome new brands for our attendees to enjoy,” said Lisa.
New brands in 2021 include Chiefs Son Distillery, Chirping Bird Wines, Little Spritz and Rocky Jones Distillery.
With guidelines for events recently introduced by the Victorian Government, creativity has been needed to adjust VineHop to be a COVIDSafe event. Pop-up VineHop is an approved COVIDSafe event.
The four event precincts will limit the number of people in each area at one time. Each precinct will feature a selection of wine, spirit, craft beer and cider brands plus food trucks and entertainment. Patrons will start in a set precinct according to their ticket type, before moving through each precinct in a set order throughout the day.
“If you’re coming along with a group of friends, make sure you all buy the same ticket type so you can spend the day together. The different Tour groups (ticket types) will not cross over during the day,” said Lisa.
Over 20 Mornington Peninsula-based wine, spirit, craft beer and cider brands are participating. Patrons can savour the stunning bushland setting of The Briars while enjoying live music and DJs and sampling delicious food from a range of food trucks.
Tickets are $75 + booking fee and include 8 tasting tokens and access to all four event precincts at The Briars.
For more information about tickets, participating venues, food trucks and entertainment visit the official website vinehopfestival.com.au